Email marketing is a powerful tool that can help small businesses grow their customer base, increase sales, and build relationships with their audience. The best email marketing services for small businesses offer a variety of features that can help businesses achieve their goals, such as:
Easy-to-use email builder: The email builder should be easy to use, even for beginners. It should also offer a variety of templates and features to help businesses create professional-looking emails.
Segmentation: The ability to segment email lists is essential for small businesses. This allows businesses to send targeted emails to specific groups of subscribers, such as those who have purchased a product or those who have visited a particular page on the website.
Automation: Email automation can help small businesses save time and improve efficiency. This allows businesses to set up automated email sequences that are triggered by certain events, such as a customer subscribing to the email list or making a purchase.
Analytics: The ability to track email analytics is essential for small businesses. This allows businesses to see how their emails are performing and make necessary adjustments to improve results.
Here are the 11 best email marketing services for small businesses in 2023:
Brevo (formerly Sendinblue) is a comprehensive CRM and email marketing platform that helps businesses of all sizes grow their customer base, increase sales, and build relationships with their audience.
Brevo offers a wide range of features that can help businesses achieve their goals, including:
Intelligent segmentation: Brevo's segmentation features allow businesses to create targeted email campaigns that are more likely to be opened and clicked on.
Personalized content: Brevo's personalization features allow businesses to create emails that are tailored to the interests and needs of each individual recipient.
A/B testing: Brevo's A/B testing features allow businesses to test different versions of their emails to see which one performs the best.
AI subject line generator: Brevo's AI subject line generator helps businesses create subject lines that are more likely to be opened.
Send time optimization: Brevo's send time optimization features help businesses send their emails at the best time to maximize open rates and click-through rates.
Drag-and-drop email editor: Brevo's drag-and-drop email editor makes it easy for businesses to create professional-looking emails without any coding experience.
Marketing automation: Brevo's marketing automation features allow businesses to set up automated email sequences that are triggered by certain events, such as a customer subscribing to the email list or making a purchase.
CRM integration: Brevo integrates with a variety of CRM platforms, so businesses can easily manage their customer data and track the results of their email marketing campaigns.
Brevo is a powerful email marketing platform that can help businesses of all sizes achieve their goals. If you are looking for a comprehensive CRM and email marketing platform, Brevo is a great option.
Here are some additional benefits of using Brevo:
Free plan: Brevo offers a free plan that allows businesses to send up to 9,000 emails per month.
24/7 customer support: Brevo offers 24/7 customer support to help businesses with any questions or problems they may have.
Easy to use: Brevo is easy to use, even for businesses that are new to email marketing.
If you are interested in learning more about Brevo, you can visit their website or contact their sales team.
HubSpot is a comprehensive marketing software platform that helps businesses of all sizes grow their customer base, increase sales, and build relationships with their audience.
HubSpot's email marketing features are part of its Marketing Hub, which also includes tools for creating landing pages, social media ads, and other marketing assets. The Sales Hub adds features for email tracking, scheduling, and CRM, while the Service Hub offers ticketing and support features.
HubSpot's email marketing features are designed for businesses of all sizes, but they are especially well-suited for sales-oriented businesses like SaaS companies. The platform offers a wide range of features, including:
Email creation: HubSpot's email builder makes it easy to create professional-looking emails without any coding experience.
Segmentation: HubSpot's segmentation features allow businesses to create targeted email campaigns that are more likely to be opened and clicked on.
Personalization: HubSpot's personalization features allow businesses to create emails that are tailored to the interests and needs of each individual recipient.
A/B testing: HubSpot's A/B testing features allow businesses to test different versions of their emails to see which one performs the best.
Email automation: HubSpot's email automation features allow businesses to set up automated email sequences that are triggered by certain events, such as a customer subscribing to the email list or making a purchase.
Reporting: HubSpot's reporting features allow businesses to track the results of their email marketing campaigns and see what's working and what's not.
Price: HubSpot offers a free plan that allows businesses to send up to 2,000 emails per month and store up to 1,000,000 contacts. Paid plans start at $50 per month for 1,000 contacts.
If you are looking for a comprehensive marketing software platform that can help you grow your business, HubSpot is a great option.
Here are some additional benefits of using HubSpot:
Easy to use: HubSpot is easy to use, even for businesses that are new to marketing.
Affordable: HubSpot offers a variety of pricing plans to fit any budget.
Wide range of features: HubSpot offers a wide range of features that can help businesses of all sizes grow their customer base.
Excellent customer support: HubSpot offers excellent customer support to help businesses with any questions or problems they may have.
If you are interested in learning more about HubSpot, you can visit their website or contact their sales team.
Mailchimp is a popular email marketing platform that offers a wide range of features for businesses of all sizes. It is known for its user-friendly interface and drag-and-drop email builder, which makes it easy to create professional-looking emails even for beginners.
Mailchimp also offers a variety of other features, including:
Segmentation: Mailchimp allows you to segment your email list so you can send targeted emails to specific groups of subscribers.
Personalization: Mailchimp allows you to personalize your emails with dynamic content, such as the recipient's name or the products they have viewed on your website.
A/B testing: Mailchimp allows you to test different versions of your emails to see which one performs the best.
Email automation: Mailchimp allows you to set up automated email sequences that are triggered by certain events, such as a customer subscribing to your email list or making a purchase.
Reporting: Mailchimp provides detailed reporting so you can track the performance of your email marketing campaigns.
Price: Mailchimp offers a free plan that includes 1,000 emails per month and 500 contacts. Paid plans start at $13 for 500 contacts.
Here are some of the pros and cons of using Mailchimp:
Pros:
User-friendly interface
Drag-and-drop email builder
Wide range of features
Affordable pricing
Good customer support
Cons:
Can be expensive for large businesses
Free plan has limited features
Not as customizable as some other email marketing platforms
Overall, Mailchimp is a good option for businesses of all sizes that are looking for an easy-to-use email marketing platform with a wide range of features.
ConvertKit is an email marketing platform designed specifically for online creatives, such as bloggers and YouTubers. It offers a variety of features that can help these creators grow their audience and build relationships with their subscribers, including:
Segmentation: ConvertKit allows you to segment your email list so you can send targeted emails to specific groups of subscribers. For example, you could create a segment for subscribers who have visited your blog about travel and send them a special offer for a discount on your travel photography course.
Personalization: ConvertKit allows you to personalize your emails with dynamic content, such as the recipient's name or the products they have viewed on your website. This can help you make your emails more relevant and engaging.
A/B testing: ConvertKit allows you to test different versions of your emails to see which one performs the best. This can help you optimize your email campaigns and get better results.
Email automation: ConvertKit allows you to set up automated email sequences that are triggered by certain events, such as a subscriber subscribing to your email list or making a purchase. This can help you save time and keep your subscribers engaged.
Landing pages and signup forms: ConvertKit offers a variety of landing page templates and signup forms that you can use to grow your email list.
Live chat and email support: ConvertKit offers live chat and email support to help you with any questions or problems you may have.
Price: ConvertKit offers a free plan that lets you have up to 300 subscribers. Paid plans start at $15 per month for 300 contacts and more advanced features.
Here are some of the pros and cons of using ConvertKit:
Pros:
Designed specifically for online creatives
Wide range of features
Easy to use
Good customer support
Cons:
Can be expensive for large businesses
Free plan has limited features
Not as customizable as some other email marketing platforms
Overall, ConvertKit is a good option for online creatives who are looking for an email marketing platform that offers a variety of features and is easy to use.
MailerLite is an email marketing platform that is designed to be easy to use for beginners. It offers a variety of features that can help you create and send email campaigns, grow your email list, and track the results of your campaigns.
Features:
Email marketing: MailerLite offers a drag-and-drop email builder that makes it easy to create professional-looking emails. You can also use MailerLite to send automated email sequences, create landing pages, and track the results of your campaigns.
Email list management: MailerLite makes it easy to grow your email list with signup forms and landing pages. You can also use MailerLite to segment your email list so you can send targeted emails to specific groups of subscribers.
Transactional emails: MailerLite can also be used to send transactional emails, such as order confirmations and shipping notifications. However, these emails are sent through a third-party provider, MailerSend.
Automation: MailerLite offers a variety of automation features that can help you save time and automate your email marketing. For example, you can set up automated email sequences that are triggered by certain events, such as a subscriber subscribing to your email list or making a purchase.
Reporting: MailerLite provides detailed reporting so you can track the results of your email marketing campaigns. This data can help you optimize your campaigns and improve your results.
Pricing: MailerLite offers a free plan that allows you to send 12,000 emails per month to 1,000 contacts. Paid plans start at $10 per month for 1,000 subscribers.
Here are some of the pros and cons of using MailerLite:
Pros:
Easy to use
Wide range of features
Affordable pricing
Good customer support
Cons:
Third-party transactional email provider
Not as customizable as some other email marketing platforms
Overall, MailerLite is a good option for businesses of all sizes that are looking for an easy-to-use email marketing platform with a variety of features.
Klaviyo is an email marketing platform that is specifically designed for online shops. It offers a variety of features that can help online retailers increase their revenue, including:
Email marketing: Klaviyo offers a drag-and-drop email builder that makes it easy to create professional-looking emails. You can also use Klaviyo to send automated email sequences, create landing pages, and track the results of your campaigns.
SMS marketing: Klaviyo also offers SMS marketing features, which can be a great way to reach customers who are on the go.
Personalization: Klaviyo allows you to personalize your emails with product recommendations and dynamic blocks. This can help you make your emails more relevant and engaging.
Segmentation: Klaviyo allows you to segment your email list so you can send targeted emails to specific groups of subscribers. This can help you improve the deliverability and open rates of your emails.
Automation: Klaviyo offers a variety of automation features that can help you save time and automate your email marketing. For example, you can set up automated email sequences that are triggered by certain events, such as a customer subscribing to your email list or making a purchase.
Reporting: Klaviyo provides detailed reporting so you can track the results of your email marketing campaigns. This data can help you optimize your campaigns and improve your results.
Pricing: Klaviyo offers a free plan that includes up to 250 email contacts and 50 SMS contacts, 500 emails sent, and 150 SMS sent. Paid plan prices start at $20 per month for 500 contacts.
Here are some of the pros and cons of using Klaviyo:
Pros:
Designed specifically for online retailers
Wide range of features
Easy to use
Powerful segmentation and personalization features
Advanced reporting capabilities
Cons:
Can be expensive for small businesses
Free plan has limited features
Not as customizable as some other email marketing platforms
Overall, Klaviyo is a good option for online retailers that are looking for an email marketing platform with a wide range of features and powerful segmentation and personalization capabilities.
AWeber is an email marketing platform that offers a variety of features to help businesses of all sizes grow their email list, send effective email campaigns, and track the results of their campaigns.
Features:
Email marketing: AWeber offers a drag-and-drop email builder that makes it easy to create professional-looking emails. You can also use AWeber to send automated email sequences, create landing pages, and track the results of your campaigns.
Email list management: AWeber makes it easy to grow your email list with signup forms and landing pages. You can also use AWeber to segment your email list so you can send targeted emails to specific groups of subscribers.
Automation: AWeber offers a variety of automation features that can help you save time and automate your email marketing. For example, you can set up automated email sequences that are triggered by certain events, such as a subscriber subscribing to your email list or making a purchase.
Reporting: AWeber provides detailed reporting so you can track the results of your email marketing campaigns. This data can help you optimize your campaigns and improve your results.
AI-powered design assistant: AWeber offers an AI-powered design assistant that can help you create on-brand email templates automatically. This tool uses your website and social media accounts to create templates that are tailored to your brand.
Tags: AWeber allows you to tag your subscribers so you can connect with them at scale. You can add tags manually or automatically, based on signup information, email opens, or clicks.
Landing page builder: AWeber offers a drag-and-drop landing page builder that makes it easy to create attractive landing pages. You can use these pages to collect email addresses and grow your email list.
Pricing: AWeber's pricing is based on your subscriber count. The free plan includes 3,000 emails for up to 500 subscribers. Paid plans start at $19.99 per month for the Pro plan.
Here are some of the pros and cons of using AWeber:
Pros:
Easy to use
Wide range of features
Affordable pricing
Good customer support
AI-powered design assistant
Tags
Landing page builder
Cons:
Not as customizable as some other email marketing platforms
Can be expensive for large businesses
Overall, AWeber is a good option for businesses of all sizes that are looking for an email marketing platform with a variety of features and easy-to-use tools.
ActiveCampaign’s email marketing service is just one feature of its overall marketing capabilities.
The software makes it easy to personalize your emails using contact data. You can also split test up to five different email versions to work out what content performs best. Plus, there’s also a built-in spam tester to check if emails are likely to go to junk.
For more targeted messages, segment your audience using insights like contacts’ email activity. There’s even website tracking features for collecting data on contacts’ page visits and other onsite actions.
To get you started, there is an extensive selection of premade automation workflows. You can also create custom automations from scratch using a range of triggers, including website activity thanks to ActiveCampaign’s tracking features.
Upgrading from the Lite to Plus plan gets you more advanced automation features. For example, you can score contacts based on their engagement, split test different workflows, and get a visual overview of all your automations and how they link together.
With the Plus package you’ll also get features for different marketing channels, including SMS and landing pages.
The 14-day free trial option lets you test the platform with a limited number of contacts and email sends. All plans include live chat and email support.
Price: Prices start at $15 per month for up to 500 subscribers
GetResponse is an email marketing platform that offers a suite of marketing tools for small businesses. It includes a drag-and-drop email builder, email automation, landing pages, and more.
Features:
Email marketing: GetResponse offers a drag-and-drop email builder that makes it easy to create professional-looking emails. You can also use GetResponse to send automated email sequences, create landing pages, and track the results of your campaigns.
Email list management: GetResponse makes it easy to grow your email list with signup forms and landing pages. You can also use GetResponse to segment your email list so you can send targeted emails to specific groups of subscribers.
Automation: GetResponse offers a variety of automation features that can help you save time and automate your email marketing. For example, you can set up automated email sequences that are triggered by certain events, such as a subscriber subscribing to your email list or making a purchase.
Landing pages: GetResponse offers a drag-and-drop landing page builder that makes it easy to create attractive landing pages. You can use these pages to collect email addresses and grow your email list.
Facebook ads: GetResponse offers a built-in tool that makes it easy to create and manage Facebook ads. You can use this tool to promote your products or services to a targeted audience.
Webinars: GetResponse offers tools that make it easy to run your own webinars. You can use these tools to educate your audience about your products or services, or to generate leads.
Conversion tunnels: GetResponse offers pre-made automated sales funnels that you can use to convert your website visitors into customers. These funnels are designed for different industries and purposes, so you can find one that is right for your business.
Pricing: GetResponse offers a free plan for sending unlimited emails to 500 contacts per month. Paid plans start at $19 per month for 1,000 subscribers.
Here are some of the pros and cons of using GetResponse:
Pros:
Easy to use
Wide range of features
Affordable pricing
Good customer support
Pre-made automated sales funnels
Cons:
Can be overwhelming for beginners
Not as customizable as some other email marketing platforms
Overall, GetResponse is a good option for small businesses that are looking for an email marketing platform with a wide range of features and easy-to-use tools.
Constant Contact is an email marketing platform that offers a wide range of features, including email marketing, landing pages, website builder, and social media management.
Email marketing: Constant Contact offers a drag-and-drop email builder that makes it easy to create professional-looking emails. You can also use Constant Contact to send automated email sequences, create landing pages, and track the results of your campaigns.
Email list management: Constant Contact makes it easy to grow your email list with signup forms and landing pages. You can also use Constant Contact to segment your email list so you can send targeted emails to specific groups of subscribers.
Automation: Constant Contact offers a variety of automation features that can help you save time and automate your email marketing. For example, you can set up automated email sequences that are triggered by certain events, such as a subscriber subscribing to your email list or making a purchase.
Landing pages: Constant Contact offers a drag-and-drop landing page builder that makes it easy to create attractive landing pages. You can use these pages to collect email addresses and grow your email list.
Website builder: Constant Contact offers a website builder that makes it easy to create a professional-looking website. You can use this tool to create a website for your business or organization.
Social media management: Constant Contact offers tools that make it easy to manage your social media activity. You can use these tools to schedule posts, respond to messages and comments, and run ads.
Pricing: Constant Contact plans start at $9.99 per month for up to 500 subscribers. Prices increase the more contacts you have.
Here are some of the pros and cons of using Constant Contact:
Pros:
Wide range of features
Easy to use
Good customer support
Affordable pricing
Cons:
Can be overwhelming for beginners
Not as customizable as some other email marketing platforms
Overall, Constant Contact is a good option for businesses of all sizes that are looking for an email marketing platform with a wide range of features and easy-to-use tools.
11. Campaign Monitor
Campaign Monitor is an email marketing platform that offers a range of features to help businesses of all sizes build an engaged audience. It is especially popular among beginners because of its easy-to-use interface and drag-and-drop email builder.
Email marketing: Campaign Monitor offers a variety of features to help you create and send effective email campaigns, including:
A large library of responsive email templates that you can customize with your own content and branding
The ability to add personalization to your emails using your contact data
Send time optimization to deliver emails at the best time for each contact
Segmentation tools to create custom segments of subscribers based on their interests and demographics
Email automation features to set up automated email sequences that are triggered by certain events, such as a subscriber subscribing to your list or making a purchase
Transactional emails: Campaign Monitor also lets you create and send branded transactional emails, such as order confirmations and shipping notifications. These emails are sent directly from your website or app, so they look and feel like they came from you.
Pricing: Campaign Monitor offers a free plan that allows you to send up to 500 emails per month. Paid plans start at $9 per month for up to 500 subscribers. Prices increase as your contact list grows. Both plans offer email support, but you'll get priority support with an Unlimited plan.
Here are some of the pros and cons of using Campaign Monitor:
Pros:
Easy to use
Wide range of features
Responsive email templates
Personalization features
Send time optimization
Segmentation tools
Email automation features
Branded transactional emails
Free plan
Cons:
Not as customizable as some other email marketing platforms
Limited contact limits on free plan
Overall, Campaign Monitor is a good option for businesses of all sizes that are looking for an easy-to-use email marketing platform with a wide range of features.
Here are some additional tips for choosing an email marketing platform:
Consider your needs. What features are important to you? Do you need a platform that offers segmentation, personalization, A/B testing, or email automation?
Read reviews. Read reviews from other businesses to get an idea of what other people think of the platform.
Try it out. Most email marketing platforms offer a free trial so you can try them out before you commit to a paid plan.